Rubicon
Digital Platform for Smarter Waste and Recycling (USA)
Atlanta, Georgia, USA
Highlight
A software platform connecting waste generators and haulers to cut costs, landfill and emissions.
Extended description
Rubicon is a US technology company offering a digital platform that connects businesses and cities with waste and recycling haulers, using data to make collection more efficient and to divert more material from landfill. Its software optimises routes and services and gives customers visibility into their waste streams, helping reduce costs, landfill use and emissions. It is a widely cited example of digitalising the waste and recycling sector.